About ESPN STAR Sports


ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay and free-to-air services.

ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia. ESPN STAR Sports has 17 networks covering 24 countries, each localised to deliver differentiated world-class premier sports programming to Asian viewers. This includes ESPN Asia, ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN Singapore, ESPN Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports Singapore, STAR Sports Southeast Asia, STAR Sports Taiwan, and STAR Cricket. Our audience profile cuts across a broad demography who are predominantly affluent and educated viewers between the ages of 15 and 54.

ESPN STAR Sports’ top quality programming and world-class presentation is beamed from the company's 60,000 square-foot state-of-the-art production facility and earth station in Singapore. ESPN STAR Sports has offices in China, Hong Kong, India, Taipei and Singapore and employs more than 500 employees across the region.

Commensurate with live and exclusive coverage of the world’s most-watched sports events, ESPN STAR Sports produces original in-house productions which are presented in its trademark format of being informative and entertaining. ESPN STAR Sports also has the most professional and knowledgeable team of presenters and commentators in Asia to provide comprehensive analysis and engaging sports entertainment for every sports fan.

The Event Management Group (EMG) manages and promotes premier sporting events around Asia. EMG specialises in creating, managing, promoting, consulting, producing and syndicating leading sporting events such KIA X Games Asia, KL World 5s and Guinness 9-Ball Tour. With over 100 events in 11 countries, all events organised by EMG enjoy unrivalled regional broadcast across Asia through the ESPN and STAR Sports channels.

ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile.

Engaging, entertaining and interactive, www.espnstar.com, www.espnstar.com.cn, www.espnstar.com.tw and www.footballcrazy.tv are Asia’s top multimedia sports destinations, each tailored to draw millions of users across the region, by providing in-depth sports news, results and competitions about the sports they love. ESPN STAR Sports’ multi-lingual, online platform is closely integrated with ESPN and STAR Sports on-air networks, establishing the websites as the number one on-line sports destination in our respective markets.

Developed for the sports fan that is constantly on the move, mobileESPN and STAR Sports Mobile delivers differentiated mobile content targeted at its various audiences. mobileESPN enables the serious sports fan to follow their favourite sports more closely than ever before with a combination of specially produced video news clips, in-depth news coverage and analysis. STAR Sports Mobile aims to provide interactive and entertaining opportunities to engage with sports, delivering exclusive video excerpts from leading football clubs Arsenal and Liverpool as well as highlights from STAR Sports original programmes covering opinions, instructional tips and the latest online game reviews.