Thursday 19th January 2012
ESPN STAR Sports Launches Mobile ESPN in Hong Kong
HONG KONG, January 19, 2012 - PCCW mobile, an operating division of HKT, Hong Kong's premier telecommunications service provider, and ESPN STAR Sports (ESS), Asia's biggest sports content provider, have launched Mobile ESPN in Hong Kong, a new 3G mobile service featuring premium live world-class sports content.
Available exclusively to PCCW mobile customers, subscribers can access anytime, anywhere in Hong Kong, a stellar lineup of live world-class sports content such as the Formula One, SBK Superbikes, FA Cup, the AFC Champions League, Grand Slam tennis such as the Wimbledon and the Australian Open, as well as golf majors such as the US Open Championships and The Open Championship, all at only HK$38 a month*.
With the launch of Mobile ESPN, sport fans can now catch live sports from ESS across multiple platforms. The first Grand Slam of the year, the Australian Open which runs between January 16 and 29, is available on STAR Sports on television, in high definition on ESPN HD, online on ESPN Player covering up to 260 live matches across seven courts, and via live streaming on Mobile ESPN. Football fans can also catch the highly-anticipated FA Cup fourth-round tie between Liverpool and Manchester United on January 28 across multiple platforms.
In addition, sport fans can look forward to additional selected content such as F1 and FA Cup highlights, as well as SportsCenter mobile video updates, and the very latest team updates and pre-match statistics by football experts on ScoreCast before the weekend's live Barclays Premier League matches.
Said Mr. Manu Sawhney, ESPN STAR Sports' Managing Director, "The launch of Mobile ESPN marks another new milestone for ESPN STAR Sports in Hong Kong's digital space, as we now showcase live sports to our fans across all three media platforms - television, online and mobile. Launching live sports content and our compelling original programs on the mobile platform is testament to our commitment to continue serving Hong Kong sports fans. We believe this innovative mobile 3G offering with our valued partner will make the consumer proposition more compelling."
Mr. Alex Arena, Group Managing Director of HKT, said, "PCCW mobile provides an unparalleled mobile network in Hong Kong and the richest viewing experience of multimedia content. We are pleased to add value to our customers by providing this convenient mobile live streaming service."
* Mobile data charges may apply under certain mobile rate plans.
