Panasonic signed an exclusive sponsorship deal as the 'Official Electronics Partner' with the IPL team Delhi DareDevils.

The brand also unveiled its new jersey for the Delhi Daredevils.

The sponsorship leverages the brand with wider visibility, in terms of chest logos on the t-shirts and jerseys of the 38 players, including the team players, coach and the support staff. Panasonic would also be setting up large Plasma Panel displays in the relevant stadiums, throughout the season of IPL-III. Besides, as part of the deal Panasonic would also undertake marketing and promotional activities for the game.

“Partnering with a cricket team of as strong caliber as of Delhi Daredevils, can be governed as a conscious strategic decision of furtherance of our vision, that begin with our Olympics sponsorship more than 20 years back and continues till date. Our foray into cricket is a gradual phenomena of extensifying our scope of sports promotion, following our earlier association with the AIFF,” Mr. Daizo Ito, CEO, Panasonic India, said.

“Besides, it’s a great platform to capitalize on the mass visibility, and with both of us being individual leaders in our respective realms, I am hopeful for a long term and fruitful relationship.”

“The composition of our Delhi Daredevils team is a unique blend of the prospering talent along with the players who have been polished over the years with an extensive experience, and with Panasonic now becoming the official electronics partner for the team, I hope the energy of association synergizes the team potential for the competitive success,” Mr. Amrit Mathur, COO, GMR Sports Pvt. Ltd, said.