The 2011 World Cup will be officially launched today with the bigwigs of the ICC in attendance in Mumbai.

The World Cup will be held in India, Sri Lanka and Bangladesh.

ICC CEO Haroon Lorgat and the 2011 World Cup Central Organising Committee Chairman and ICC Vice President Sharad Pawar would be present at the logo unveiling of the mega event, sources said.

The organising committee is also scheduled to meet before the formal launch.

There is, however, speculation whether any representative of the Pakistan Cricket Board, which had been stripped off its hosting rights in the aftermath of the terrorist attack on the Sri Lankan team at Lahore in March, would attend the meeting.

The PCB on Sunday nominated its Director of Cricket Operations Zakir Khan to attend only the logo unveiling ceremony.

The ICC has decided that no World Cup tie would be held in Pakistan, originally scheduled to host 14 out of the 49 matches in the mega event, but PCB would get its share of the financial spoils as the original hosts.