Bruno Senna hopes to shake off the tag of being the nephew of one of the greatest drivers of all time when he makes his F1 debut next season.

Senna, whose uncle Ayrton won 41 races and three world titles in a glittering F1 career, has signed for the new Spain-based Campos Meta team for 2010 and is determined to become his own man during the course of his debut season.

"I hope, in a short time, that everybody remembers me for being Bruno, myself, and not for my uncle's surname," Senna told reporters at his official presentation by Campos in Murcia.

"I've learned to live with it and although it helped me at the beginning to find sponsors and find contacts, to be a driver you need to have a natural talent."

The 26-year-old cut his teeth in Formula BMW and Formula Three before marking out his undoubted talent by finishing as runner-up in the GP2 series in 2008.

He was strongly linked with a seat at new world champions Brawn GP prior to the start of the 2009 season but lost out to fellow Brazilian Rubens Barrichello, and Senna is determined to make up for lost time by getting the Campos home in the points during his maiden campaign.

"I want to score points for my new team and to be the best of all the new teams," he said.

"Long term, I would like to be Formula One world champion, it's not enough just to get there."