
F1 Web growth up to broadcasters
F1 CEO Bernie Ecclestone wants television broadcasters to take the lead in promoting the motorsport on the internet.
Ecclestone feels that Formula 1 has to leave the decision to the broadcasters so as to ensure their contracts would not be violated.
According to autosport.com, the F1 surpremo said the deals he has made with broadcasters around the world to show F1 exclusively in their countries restricted what Formula One Management could do to bring more interactive content to the Internet.
"We have deals with television companies worldwide giving them exclusive rights to exploit F1 across all forms of media in their territory - including the Internet," said Ecclestone. "We have to leave it to them, as we do not break our contracts."
Last week, Mosley had suggested F1 should be doing more to utilise the Internet.
"I would revolutionise the way we do the Internet," he said. "The Internet is the great neglected area of F1."
He added: "Just think for one moment - on the one side you could have all the archives, all the practice times, all the four (timing screen) pages and everything that is available to the teams. A camera in every garage, a camera in every public area of the motorhomes, a camera in all areas of the paddock. They would be all there and there on site.
"On top of that, if you have some good software writers you could sit at home and join in the race. And there would be the race, and you would be in the middle of it...socking it to Lewis Hamilton for pole position. It is all there to be done.
"The technology exists. It is just annoying because the potential is vast. Eighteen to 24-year-olds - what do they do? They do the net."
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