Management Guru and Economist Arindam Chaudhuri, of the leading business school Indian Institute of Planning and Management (IIPM), and his Planman Group became the Delhi franchise owners for the all new motorsport racing league i1 Super Series.

An initiative by Machdar Motorsports. The Delhi franchise is the second team to be confirmed for the i1 Super Series after Bollywood superstar Shah Rukh Khan was revealed as the Mumbai franchisee holder.
 
Arindam Chaudhuri is a Management Thought Leader & Teacher, Entrepreneur, Public Speaker, Author and noted Indian Economist. He is also the Editor in Chief of The Sunday Indian as well as the founder of the Planman Group which has business interests in Consulting, Media, and Entertainment and now is entering sports in a big way.
The highly anticipated i1 Super Series, charted on the popular city based franchisee format, will have 9 teams representing 9 different cities from across the country with each team having an Indian and an International driver per car marking a new dimension to Indian Motorsports.

Announcing the partnership, Ms. Anjana Reddy, Director, Machdar Motorsports said, "Planman and Arindam Chaudhuri is a fantastic addition to the i1 Super Series and we are delighted to welcome them to the championship. Additionally Arindam's IIPM is one the leading business schools in India and the i1 Super Series is a perfect platform for them to further enhance their brand. Motorsport has got a strong following amongst the youth of the country which should highly benefit IIPM. Arindam is a great personality to have on board and his presence will be a big boost for the series.”

Management guru Arindam Chaudhuri, honorary Director of the IIPM think tank, is highly impressed by the concept and was keen to be a part of it from the beginning. “We are delighted to be the Delhi Franchisee holder and very excited to be part of the i1 Super Series. The concept looks very innovative and intriguing and we have keen to be part of this concept ever since its inception. We are always looking for ways to reach out to new audiences and the i1 Super Series is the right platform to help us do so. I have myself always been a great automobile enthusiast and our company Planman Stars has already been in sports for more than two years now.  This is a perfect vehicle for it to strengthen its foothold in sports and we are confident that with our expertise and experience we have the capabilities to be very successful in this endeavour. After the success of the inaugural Indian GP, motorsport is definitely enjoying on a high in the country and will only continue to grow. From Planman Stars we will always work towards supporting all kinds of sports in India.”

About i1 series:

i1 Super Series is the all new motorsport racing league promoted by Machdar Motorsport. The i1 Super Series will consist of 12 races with 9 teams representing different Indian cities. The inaugural i1 Super Series season will begin in January 2012 and be held in India, UAE, Malaysia, Bahrain and Qatar. The teams will race the Radical Sportscars' SR3 roadster in the sports car racing series. Each team will be represented by two drivers. At least one driver for each team must be a certified Indian driver. Teams will compete for a USD 2 Million prize.