LA Lakers star Kobe Bryant had the top-selling NBA jersey in China for the fourth consecutive season.

According to reports, during the 2009-10 season Bryant's jersey outsold the Miami Heat's LeBron James, who played for Cleveland then, and the Orlando Magic's Dwight Howard who had the third most popular jersey.

Bryant led the Lakers to success in last year's NBA Finals where they clashed against the Boston Celtics and Kevin Garnett, who was ranked fourth on the list.

The rankings are based on sales from retail locations across the China throughout the entire 2009-10 season - adidas is the Official On-court Uniform and Apparel Provider of the NBA.

NBA interest in China remains high. The Houston Rockets and Yao Ming will play two games against the New Jersey Nets in China this October, in what is officially being called as the NBA China Games 2010.

In the last month, NBA favourite Allen Iverson has also been linked with a move to the country's own national basketball league.